The Rise of Responsible Brands and Consumers in the Fashion Industry
With almost two and a half billion smartphone users, consumers are gaining access to information about how and where their garments are produced. Equipped with information at their fingertips, this new generation of consumers have increasingly high expectations on what a company should be able to deliver. A key element in demand from this increasingly aware consumer base is whether a company’s practices and mission align with consumer values. The opportunities at hand to truly connect with fashion consumers across the globe have never been greater, and brands, NGOs and changemakers are engaging more than ever before to help design new features, which will define the global fashion system.