David Ko, Head of Digital, Ruder Finn APAC
David Ko heads up RFI Asia, the digital arm of global communications consultancy Ruder Finn, with offices in Beijing, Shanghai, and Hong Kong.
Boasting an award-winning team of digital strategists, data scientists and content creators, RFI Asia produces compelling, engaging content for platforms ranging from social media to video and VR/AR. RFI Asia was among the first creators of chatbots for brands in Hong Kong, and produced one of Asia’s first VR mini-movies. RFI Asia’s multinational clients include Audi, Estée Lauder, Fitbit, Nike, HSBC, L'Oréal, Lee Kum Kee, Peninsula Hotels Group, Prudential, Swire Properties, Tencent, and many more.
RFI Asia’s Insights & Analytics team also offers industry-leading solutions such as Marketing Ecosystem Auditing, Influencer Mapping, Consumer Journey Mapping, Crisis Mitigation, and much more.
Prior to Ruder Finn, David was Asia head of WE Communications, managing offices across China, Hong Kong, Singapore, and India as well as joint ventures in South Korea and Australia.
Before WE he founded Shout Communications, a PR consultancy based in Hong Kong with offices in Singapore, Beijing and Seoul. Shout was acquired by WE in 2005. He has held PR and marketing leadership positions with Cisco Systems, Redback Networks, Hill & Knowlton, and Edelman Worldwide.