Eric Ricaurte

Founder and CEO, Greenview

Eric founded Greenview in 2008, an international consultancy helping organizations catalyze innovation and best practice through strategy, programs, data management, and reporting. Greenview’s clients include most of the largest hotel companies as well as citywide event organizers, cruise lines, DMOs, and industry organizations including the WTTC and UNWTO. Prior to founding Greenview, Eric managed operations and development of nature-based theme parks and attractions in Mexico and Brazil. With 20 years of hands-on experience, Eric is a frequent speaker, convener, and researcher on the topic of sustainability. Eric earned a Bachelor of Science degree from the Cornell University School of Hotel Administration and a Master of Science degree in Tourism & Travel Management from New York University. Eric’s notable industry work includes serving as technical consultant for the Global Hotel Decarbonization Report and World Travel & Tourism Council’s Sustainability Reporting Trends & Guidance, and launching the Cornell Hotel Sustainability Benchmarking Index, Green Lodging Trends Report, and Hotel Owners for Tomorrow Coalition. Eric is a member of the UFI Committee on Sustainable Development and the International Standards Working Group of the Global Sustainable Tourism Council. He has held a research fellowship at the Cornell University Center for Hospitality Research been an adjunct instructor at New York University.