SPEAKERS
Diana Seijs
CSR Coordinator, Royal Ahrend


Diana is the CSR Coordinator for Royal Ahrend. She is responsible for the development and implementation of CSR policy to ensure the integration of CSR into the culture and business of the entire organisation, based on ISO 26000. She also manages CSR projects in different areas such as product development, sales, marketing, and the Cradle to Cradle certification. In her role, she is also responsible for sustainability reporting (GRI3). Diana is currently developing some sales-tools to better manage the sustainability aspects of products, processes and systems which will make CSR more comprehensible. In addition, she is a frequent speaker at conferences.

Prior to this position, Diana designed and developed Life Cycle Assessment (LCA) tool, Ecobase 2.0, for product development which provided insight and control of the environmental impact for product concept and design.

Hitoshi Suzuki
General Manager, CSR Promotion Division, NEC Corporation


Since 2007, Hitoshi Suzuki has been the general manager for Corporate Social Responsibility (CSR) Promotion Division at NEC, one of leading Japanese electronics companies headquartered in Tokyo, Japan. (For more details, visit: http://www.nec.com). He is in charge of the overall management and promotions of Corporate Social Responsibility, especially in the areas of stakeholder communications, social contributions, and customer satisfaction for NEC group globally.

Prior to this position, he was responsible for NEC’s global corporate citizenship programs in 1998. In 2004, he also took up the role as the chief manager for CSR planning and communications for NEC’s multi-stakeholders engagement. Before 1998, he was a corporate marketing director for NEC America, Inc., New York. He was also involved in the business in the Middle East during the 1980s which included a four-year assignment to NEC Cairo Office as a corporate representative.

He also serves as;
  • a chief member of the ISO SR (Social Responsibility) Standardization Working Group under Corporate Social Responsibility Management Committee, and a member of Social Contributions Committee of the Japan Business Federation (or Nippon Keidanren),
  • a planning committee member, Council for Better Corporate Citizenship (CBCC) in Japan, one of the Nippon Keidanren group organizations,
  • a director of Social Business Networks, a non-profit organization in Japan,
  • an official member of Japanese National Committee for ISO 26000 Social Responsibility Standardization
  • a councilor for Japan Guide Dog Association

Lisette van Rhijn
Director of Community Investment, CSR Asia


As Director of Community Investment, Lisette is responsible for CSR Asia’s Community Investment advisory and for the Community Investment Round Table (CIRT). She has worked with companies such as Hong Kong Disneyland, Cathay Pacific, Credit Suisse and Starbucks on their community investment strategies and related topics.

Prior to joining CSR Asia in Hong Kong, Lisette worked for NCDO, an Amsterdam-based NGO. For NCDO Lisette managed the private sector program, which aimed to stimulate the Dutch private sector to engage in innovative sustainable business initiatives in emerging economies. In this capacity she worked with European companies like Rabobank, KLM, Heineken and AkzoNobel, on impact measurement and Bottom of the Pyramid projects. She developed the MDG Scan, an online self-assessment scan for companies to measure the contribution of their core business and community investment to the Millennium Development Goals.

Lisette holds an MSc in Construction Management and worked previously for five years as Construction Manager for Corus, the Anglo-Dutch steel company. Prior to that, she worked as a construction project manager on several city development projects in the Netherlands.

Mara Chiorean
Project Manager, CSR Asia


Mara Chiorean is a Project Manager in the Hong Kong office. She is responsible for coordinating consultancy projects in the areas of corporate carbon emission inventories, climate change services and other environmental management projects. She also contributes to CSR Asia’s training modules and research.

Mara is a Romanian and lived in Germany, Italy and Singapore before arriving in Hong Kong. Her background is diverse, having worked in both private sector (market research, telecommunications) and not for profit sectors in education and SRI (sustainable and responsible investment).

Before joining CSR Asia she was working with ASrIA (Association for Sustainable and Responsible Investment in Asia) where she contributed to the Carbon Disclosure Project 2010 Asia ex-Japan. She has also previously interned at CSR Asia, working on research projects pertaining to CSR disclosure issues of Asian companies. She has extensive experience in training in the NGO sector in Romania.

She has a masters degree in Environmental and Energy Management at Bocconi University in Italy, and was an Economics graduate in Romania.

Pierre Hupperts
Partner, The Terrace


Pierre Hupperts has 20 years of experience in sustainability and CSR issues. Pierre has been a consultant in this area since 1999, when he started his own consultancy. Pierre joined The Terrace in 2009 as a partner. Prior to his career as a consultant, Pierre was a member of the board of The Body Shop Benelux for 6 years, responsible for marketing, communications and CSR. Prior to that, he worked for the Dutch developmental organisation Oxfam Novib for 12 years.

In 2009, Pierre was named by the Dutch newspaper Trouw as one of the 100 most influential people in the Netherlands in the area of sustainability. Pierre is the coordinator and professor of the post doctorate program on CSR at the University of Nijmegen and guest professor at the Arnhem School of the Arts, teaching on the topic of fashion and sustainability. He is the author of many publications on CSR in general and marketing of sustainability specifically, including the fashion and sustainability publication entitled Modebewust?(Artez, Arnhem 2005) and two Spanish-language books published in Argentina and Mexico on the topic of CSR.

He is member of the Dutch ISO 26000 standards committee and coauthor of the book on how to implement CSR with the help of the ISO 26000 standard. This book will be published by the Dutch ISO organisation NEN on November 2011. Pierre has vast experience in the practical implementation of ISO 26000 in companies.

Richard Welford
Chairman, CSR Asia


Richard Welford is one of the founders and the chairman of CSR Asia based in Hong Kong. He is also a director of ERP Environment, a UK-based publisher.

Richard has twenty years of experience working in the fields of environmental management and social responsibility. He was one of the early pioneers in developing social audit and reporting methodologies with UK-based organisations such as The Body Shop, IBM and Eastern Electricity in the 1990s. From 2002 to 2010 Richard was a professor at the University of Hong Kong and headed up the Corporate Environmental Governance Programme. He has sat on the Swire Environmental Committee as an external adviser for the past four years and has undertaken consultancy work with a number of leading companies, including the MTR Corporation, Disney, CLP, Nike, Shangri-La Hotels and Resorts, HP, HSBC, Citigroup and Adidas.

Richard’s work has had a strong emphasis on environmental sustainability and social justice. Richard has worked with Cathay Pacific and the Swire group developing a climate change strategy. He has also worked on policies and implementation plans covering conservation and biodiversity. For Shangri-La Hotels he developed not only covering environmental sustainability but also aspects of human rights and local community engagement. He has been an advocate of human rights auditing as a means of ensuring social justice and has undertaken assessments of the Freeport Human Rights audit in Papua.

Stephen Frost
Executive Director, CSR Asia


Stephen Frost is one of the co-founders and an executive director of CSR Asia. He is also an assistant professor at the Department of Asian and International Studies at the City University of Hong Kong. He is in high demand as a speaker internationally, has consulted for numerous companies, governments and multilateral organisations, and is widely published. He is regularly interviewed by local and international media organisations, and he sits on the advisory boards of major corporations and CSR initiatives internationally.

Stephen has been involved in CSR in the Asia-Pacific region since 2000, when he moved to Hong Kong. Since that time, he has focused on issues surrounding supply chains and workplace standards. He has worked with numerous local and multinational companies on a host of other issues, ranging from consulting on the implementation of CSR systems to factory training and stakeholder dialogue.

He developed and taught the first CSR modules in MBA programs in Chinese universities, developed and taught the first undergraduate CSR course in Asia, and along with his co-founder offered the first public training of CSR in the Asia-Pacific. He helped develop an innovative factory training program for Chinese factories, and led a team to develop capacity building for Chinese organizations to deliver service to companies in supply chains. He is a recognised pioneer in CSR in Asia



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